When you are purchasing direct-to-garment printers, you may feel that all the DTG printers are identical. Aside from print speed, consumable, and support? Everything should be the same right?
In reality, these DTG printers are built to target specific business model. In this guide, we will go in depth how to each Brother GTX, Epson F2100 and Kornit Breeze fare up against each other. Then, we talk about which DTG is most suited for which business model.
|DTG Printer||Price||Print Speed|
front of black shirt
|Average Ink Cost|
|Epson F2100||~ 16,000 USD||35/hr||$2 – $4 (genuine ink)|
$0.8 – $2 (3rd party ink)
|Brother GTX||~ 23,000 USD||40/hr||$3 – $5|
|Kornit Breeze||~ 65,000 USD||25/hr||$0.5 – $1|
The Brother GTX is the fastest among all of the DTG Printers. However, the ink consumption for Brother GTX is known to be higher than both Kornit Breeze and Epson F2100. Brother GTX ink cost is the only thing that is holding it back from being the best suited for all business model.
Due to the high ink price, brother GTX is only suitable in North America, and European countries.
In North America, the expected retail price for a shirt could be from 15 – 30 USD. The average Brother GTX printing cost is somewhere around 3-4 dollar (front and back). If you include the shirt, the total cost per shirt should be about 7-8 dollar. You can easily net a 30% profit margin for each shirt.
In South East Asia, the expected retail price for a shirt is at 7-8 dollar. How can you make a profit with Brother GTX? Hence, if you are a DTG printer in Asia, and you got yourself a Brother GTX, you will be in deep trouble.
The Epson F2100 is the most affordable, but the print speed is slightly slower than Brother GTX. In term of ink cost, the difference is not a significant factor. The Epson salesperson will hard sell you on the “10% less ink than Brother GTX” sales pitch.
The most significant advantage of Epson F2100, there’s a vast readily compatible third-party white ink. Everyone in the DTG industry knows that white ink is the highest consumable among everything else.
For instance, you could keep your CMYK (genuine ink), and buy your White ink from (imageArmor or STS Ink). You can lower your printing cost to somewhere around 1-3 dollar (front and back). Your total cost per shirt should be about 4-6 dollar.
In short, you could ROI your DTG Printer faster, and possibly get your 2nd Epson printer in earlier than if you have gone with Brother GTX. Due to the
Kornit Breeze only differentiation is their integrated pre-treatment system and their lowest ink cost in the whole DTG industry.
Due to the slow print speed, it is hard to ROI back your investment in a timely manner. This makes Kornit Breeze to be an obsolete product in the DTG printer market. It’s expensive for no reason.
In all honest opinion, I would avoid this printer at all cost. The reasoning is simple. You could pay 62,000 USD for Kornit Breeze that does not give you any competitive edge.
While you could fork out extra 80,000 USD + 62,000 USD, you could buy the latest and greatest Kornit Storm Hexa, which at the very least, put you on the map for big brand contract printing. As the general rule of thumb, grow with Epson F2100/Brother GTX, scale with Kornit Avalanche.
Coupled with a DTG production management system, you could be doing prints for those print-on-demand companies.
Bottom line: Which DTG printer should I buy?
Get Epson F2100 if you are:
- Your print shop is in Asia.
- Your market expected retail pricing for one shirt is 7-10 USD.
- You want to undercut your competitors with third-party ink.
- You do not have drying conveyor available in your print shop.
- Your average order quantity is between 50-200 shirts.
- You plan to outsource your screen printing jobs.
- You still processing your orders using Pen and Paper.
- You just started in this business.
- You only plan to take phone/email/storefront orders only.
Get Brother GTX if you are:
- Your print shop is in North America/Europe.
- Your market expected retail pricing for one shirt is 15-30 USD.
- You have air drying conveyor available in your print shop.
- Your average order quantity is between 1-100 shirts.
- Your business model is print-on-demand.
- You got a production management system to maximize your DTG printers.
- You got a web-to-print system in place.
NEVER BUY KORNIT BREEZE. ONLY KORNIT ATLAS/STORM/AVALANCHE.
If you are unsure, just get started with an Epson F2100, it’s best all rounder; it’s just slower. It’s more forgiving compared to Brother GTX.