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Economic Watch: Good News as Recession Delayed, Somewhat Positive Outlook Ahead - 4 July 2023

Economic Watch: Good News as Recession Delayed, Somewhat Positive Outlook Ahead – 4 July 2023

Key Points Mixed sentiment continues, but consumer spending and overall confidence seem to be improving or remain stable Various apparel brands reported positive sales and are optimistic about their prospects for the rest of the year Based on current conditions and with the HOPE framework, the recession is once again delayed June has quickly come …

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Thinking Of Buying A DTG Printer? Here Are 5 Reasons Why You Shouldn’t Get One

Thinking Of Buying A DTG Printer? Here Are 5 Reasons Why You Shouldn’t Get One

You may have heard how easy direct-to-garment (DTG) printing is, how DTG is the future, and how you can earn as much as $1,000,000 a year from DTG printing alone. However, the advent of direct-to-film (DTF) printing – where you print designs onto a transfer film, then transfer it to the garment by heat press …

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Pricing for Profitability: An In-Depth Guide to Markups and Margins

Pricing for Profitability: An In-Depth Guide to Markups and Margins

In this post, we’ll help you determine the right amount for markups and margins so you can make substantial profits to boost your print shop’s finances. The formula for profit is simple: price – cost = profit. The question is, how can you price your product for profitability? Let’s look at two common pricing strategies: …

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Breakless Pricing: Sustainable Approach to Pricing

Breakless Pricing: Sustainable Approach to Pricing

Is your pricing matrix done correctly? Mark Coudray, a strategist in the print industry, thinks this might not be the case. He talks about what’s wrong with pricing matrices and how if you’re not careful, taking on more orders makes you less money. What does he mean exactly? Let’s get a good view of this …

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Economic Watch: Is Softening Consumer Spending Also Hitting the Decorative Apparel Industry? 7 June 2023

Economic Watch: Is Softening Consumer Spending Also Hitting the Decorative Apparel Industry? – 7 June 2023

Key Points Overall household spending has seen declines in many categories, indicating softening customer spending and demand Major apparel brands see mixed results, with poor sales in activewear but substantial performance with beachwear Recession fears persist, with some analysts warning that it’s still on track for late 2023 In our previous article, we noted that …

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The 6 Best Printavo Alternatives for Your Print Shop

The 6 Best Printavo Alternatives for Your Print Shop

There are plenty of options to shop management software suites outside of Printavo. What are you looking for as a user? Maybe you need quick quote and invoice creation, streamlined customer communications, or an easier way to manage multiple jobs. We’re making it easier for you to make a choice by providing a comprehensive list …

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Economic Watch: Uncertainty Continues Amidst Worries of a Financial Crisis - 11 May 2023

Economic Watch: Uncertainty Continues Amidst Worries of a Financial Crisis – 11 May 2023

Key Points Consumer spending saw little change, but rising prices will eventually force consumers to start saving up First Republic Bank’s failure has only exacerbated even tighter lending standards which may persist to 2024 Print shop owners need to be acutely aware of unexpected headwinds that may occur in the months ahead Trends have remained …

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The Ultimate Guide to Heat Transfer Vinyl (HTV)

The Ultimate Guide to Heat Transfer Vinyl (HTV)

Heat transfer decorative printing methods have been all the rage in recent times. Direct-to-film (DTF) printing, in particular, has gained significant traction for its relatively low startup costs, easy-to-learn process, and vibrant and durable results. But before DTF came to the forefront, heat transfer vinyl (HTV) was a popular heat transfer decorative method. In fact, …

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Economic Watch: Economic Indicators Still Positive Despite Ongoing Highs and Lows - 11 April 2023

Economic Watch: Economic Indicators Still Positive Despite Ongoing Highs and Lows – 11 April 2023

Key Points Consumer spending is still going strong, particularly on leisure, travel, and activewear; footwear is a big hit in the sporting goods segment Job market remains robust but higher than expected jobless claims (after revisions) are a cause for concern Make the most of the current consumer spending trends before the economic climate changes …

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Should You Print Promotional Products in Addition to Apparel?

Should You Print Promotional Products in Addition to Apparel?

Promotional products are all the rage today. While custom apparel is still nice, consumers are also interested in various goodies they can customize with their designs. Whether it’s on mugs, pens, tumblers, or even first aid kits, the opportunities of making and selling custom promotional products shouldn’t be underestimated. Tempting though it may be to …

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