Is your pricing matrix done correctly? Mark Coudray, a strategist in the print industry, thinks this might not be the case. He talks about what’s wrong with pricing matrices and how if you’re not careful, taking on more orders makes you less money. What does he mean exactly? Let’s get a good view of this…
Key Points Overall household spending has seen declines in many categories, indicating softening customer spending and demand Major apparel brands see mixed results, with poor sales in activewear but substantial performance with beachwear Recession fears persist, with some analysts warning that it’s still on track for late 2023 In our previous article, we noted that…
There are plenty of options to shop management software suites outside of Printavo. What are you looking for as a user? Maybe you need quick quote and invoice creation, streamlined customer communications, or an easier way to manage multiple jobs. We’re making it easier for you to make a choice by providing a comprehensive list…
Key Points Consumer spending saw little change, but rising prices will eventually force consumers to start saving up First Republic Bank’s failure has only exacerbated even tighter lending standards which may persist to 2024 Print shop owners need to be acutely aware of unexpected headwinds that may occur in the months ahead Trends have remained…
Heat transfer decorative printing methods have been all the rage in recent times. Direct-to-film (DTF) printing, in particular, has gained significant traction for its relatively low startup costs, easy-to-learn process, and vibrant and durable results. But before DTF came to the forefront, heat transfer vinyl (HTV) was a popular heat transfer decorative method. In fact,…
Key Points Consumer spending is still going strong, particularly on leisure, travel, and activewear; footwear is a big hit in the sporting goods segment Job market remains robust but higher than expected jobless claims (after revisions) are a cause for concern Make the most of the current consumer spending trends before the economic climate changes…
Promotional products are all the rage today. While custom apparel is still nice, consumers are also interested in various goodies they can customize with their designs. Whether it’s on mugs, pens, tumblers, or even first aid kits, the opportunities of making and selling custom promotional products shouldn’t be underestimated. Tempting though it may be to…
Acquiring the necessary screen printing equipment can require a significant investment to allow your custom apparel printing to take off. Entry-level equipment may be affordable, but you can only go so far before further progress requires better equipment to meet growing demand reliably. Buying new is going to be costly, especially for higher-grade equipment. The…
Starting a business always requires much thought and planning to get it off the ground. With apparel printing, not only do you have to think about your niche, but you also have to consider who you’re marketing to. It would be straightforward to say you’ll target consumers and their desire for custom-made goods, but you…
Key Points The recent bank failures have caused quite a stir, marking even more uncertainty in the weeks and months ahead Consumers are steadily spending less, while lending standards are getting tighter, making it harder to expand your business The likelihood of a recession starting is getting higher; be frugal with your print shop’s finances…
